The founder
About Sam
So why did a mom of three start an online boutique? And more importantly, why is she so passionate about it?
Well, after helping two Shark Tank companies succeed, I decided to channel my learnings into my own dream.
Growing up, I was a fashion-obsessed kid, dreaming of becoming a designer. Clipping magazines to make collages and watching Mary Kate and Ashley “Fashion Party” on repeat.
Later, I traded fashion dreams for corporate success, working with two Shark Tank-backed companies. While I excelled in e-commerce, my love for fashion never faded. I embraced a bold, colorful style that was anything but corporate.
After a decade of helping others build their dreams, it was time to focus on my own. I'm excited to launch my boutique and share my love of fashion and color with you.
Thank you for joining me on this journey.
xo Sam
the why
Our Mission
Live Life Colourfully isn't just about bright clothes. It's about embracing the world's beauty, from the lush green grass to the vast blue sky. It's about taking a moment to appreciate the present.
Trails of Sparkles, our blog offers a colorful mix of thoughts, inspiration, and practical tips. From delicious recipes and parenting advice to personal reflections, we aim to bring a touch of sparkle to your everyday.
Purchase with a Purpose, our brand was founded with the vision of bringing light into dark times. We aim to support those who are struggling and help them celebrate life's beauty. Inspired by my own experience with pregnancy loss, I am passionate about raising awareness and providing support for others who have faced this challenge.
even more
Building Dreams
There’s a saying “if you don’t put effort into building your dreams, you’ll spend your life building someone else’s”. I am very fortunate in where my career path lead me, the mentors I have had, and the knowledge I have learned. My goal in building this brand is not only to achieve my own dream, but share the knowledge along the way so others can do the same. Follow us on Instagram to get the behind the scenes details on everything ecomm, from setting up a Shopify store to general operation strategies. When we support each others’ dreams, the world shines brighter.